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Event Tracking through Google Tag Manager in Hindi


Events are user interactions with content that can be tracked independently from a web page or a screen load. Event Tracking is one of the best ways to understand the user actions on your website such as how many times a button was clicked, a form was submitted, or documents were downloaded.

User Interaction:

  • Button Click
  • Link Click
  • Form submit
  • and more like Video play/pause/stop, Scrolling, newsletter submission, outbound link click, tab click, etc.

Component of Events:

Category (required) – The name you supply for the group of objects you want to track.

Action (required) – A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.

Label (optional) – An optional string to provide additional dimensions/information to the event data.

Value (optional) – An integer that you can use to provide numerical data about the user event.

Non-Interaction (optional) – A Boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.

Example:

Category: “Form”, Action: “submit”, Label: “Query”, Value: 2

Category: “Form”, Action: “submit”, Label: “Register”, Value: 10

Trigger type:

Just Links – You should use Just Links when the target is any type of anchor tag <a> (e.g. <a href=”#”>Link</a>).

All Elements – You should use All Elements when the click target is any HTML element, such as <div>, <button>, or <img> tags.

We can set event as our goal in Google Analytics and can also import that event(goal) in AdWords.

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