Enhanced Ecommerce Tracking Google Tag Manager Setup in Hindi

Difference between Standard ecommerce and enhanced ecommerce

Standard/basic/traditional Ecommerce:

  • Send the transaction information on thank you page to google analytics.

Enhanced Ecommerce:

  • additionally track transaction processes from adding to the cart, to payment method, to shipment, to review, and finally to checkout (and maybe some other steps in between as well).
  • It also track additional things like impressions and promotions, and allows you to build funnels through the checkout process.
  • Help you to determine customer abandonment rates i.e. segments of customers who are falling out of the shopping funnel.

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