Difference between Standard ecommerce and enhanced ecommerce
- Send the transaction information on thank you page to google analytics.
- additionally track transaction processes from adding to the cart, to payment method, to shipment, to review, and finally to checkout (and maybe some other steps in between as well).
- It also track additional things like impressions and promotions, and allows you to build funnels through the checkout process.
- Help you to determine customer abandonment rates i.e. segments of customers who are falling out of the shopping funnel.